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The Web has changed the game for your customers-- and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.
Your business and its people need to be "CustomerCentric"--willing and able to identify and serve customers' needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today's buyers no longer want or need to be sold in traditional ways.
CustomerCentric Selling gives you mastery of the crucial eight aspects of communicating with today's clients to achieve optimal results:
What's more, CustomerCentric Selling teaches and reinforces key tactics that will make the most of your organization's resources. Perhaps you feel you don't have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics--and beyond--of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you'll learn how to make sure that each step your business takes is the right one.
The international monetary system has collapsed three times in the past hundred years, in 1914, 1939, and 1971. Each collapse was followed by a period of tumult: war, civil unrest, or significant damage to the stability of the global economy. Now James Rickards, the acclaimed author of Currency Wars, shows why another collapse is rapidly approaching--and why this time, nothing less than the institution of money itself is at risk.
The American dollar has been the global reserve currency since the end of the Second World War. If the dollar fails, the entire international monetary system will fail with it. No other currency has the deep, liquid pools of assets needed to do the job.
Optimists have always said, in essence, that there's nothing to worry about--that confidence in the dollar will never truly be shaken, no matter how high our national debt or how dysfunctional our government. But in the last few years, the risks have become too big to ignore. While Washington is gridlocked and unable to make progress on our long-term problems, our biggest economic competitors--China, Russia, and the oilproducing nations of the Middle East--are doing everything possible to end U.S. monetary hegemony. The potential results: Financial warfare. Deflation. Hyperinflation. Market collapse. Chaos.
Rickards offers a bracing analysis of these and other threats to the dollar. The fundamental problem is that money and wealth have become more and more detached. Money is transitory and ephemeral, and it may soon be worthless if central bankers and politicians continue on their current path. But true wealth is permanent and tangible, and it has real value worldwide.
game. The real victims of the next crisis will be small investors who assumed that what worked for decades will keep working.
Fortunately, it's not too late to prepare for the coming death of money. Rickards explains the power of converting unreliable money into real wealth: gold, land, fine art, and other long-term stores of value. As he writes: "The coming collapse of the dollar and the international monetary system is entirely foreseeable. . . . Only nations and individuals who make provision today will survive the maelstrom to come."
Join the ranks of the more than half-million people who have discovered their true talents and made successful career choices with "Discover What You're Best At". Now this bestselling career guide has been revised for the twenty-first century, including valuable new information on the skills in demand in electronic communications, medical technology, and other high-tech fields.
The book's unique National Career Aptitude System enables you to identify not only your interests but also your innate talents and potential skills, and then to match your career strengths to dozens of the more than 1,100 jobs described in detail.
"Discover What You're Best At" enables you to set realistic and rewarding career goals based on your abilities. It gives you the edge you need to take on the job market and succeed in your chosen career.
"Discover What You're Best At" will help you:
SAVE MONEY-- possibly thousands of dollars-- by heading you in the proper career direction before you choose a school or a course of study
SAVE TIME-- by allowing you to tailor your curriculum to your career objectives, without resorting to trial-and-error course samplings
SET REALISTIC GOALS-- why be an office administrator when your interpersonal skills make you a natural for sales?
LEARN ABOUT NEW AREAS-- with more than 1,100 career possibilities listed and described in detail, you could easily discover that you have an interest in and aptitude for an exciting position you never knew existed.
"Discover What You're Best At" could put you well on your way to success. It's the only career resource you'll ever need.