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Business
From closing the sale to setting off on your own, from managing in the trenches to asking for a raise, the business philosophy that's worked for millions can work for you, too.
The crucial question is this: Who understood the risk inherent in the assumption of ever-rising real estate prices, a risk compounded daily by the creation of those arcane, artificial securities loosely based on piles of doubtful mortgages? Michael Lewis turns the inquiry on its head to create a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 best-selling Liar's Poker. Who got it right? he asks. Who saw the real estate market for the black hole it would become, and eventually made billions of dollars from that perception? And what qualities of character made those few persist when their peers and colleagues dismissed them as Chicken Littles? Out of this handful of unlikely--really unlikely--heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our times.
"Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You'll never crack open a six again without thinking of this book."
--John Sayles, Director of Eight Men Out and author of A Moment in the Sun
The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family--an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.
"'IN SEARCH OF EXCELLENCE, MEETS 'CATCH 22"- Elaine T., exec at a large knowledge-based firm.
FUNNY AS HELL AND WAY-l'M SORRY-WAY TOO REAL." - Terri B., Former manager, M&A arm of a major telecommunications firm
AS YOU READ EACH CHAPTER, YOU CAN SEE IT COMING. AT LEAST, I CAN SEE IT NOW. BUT BACK WHEN IT HAPPENED TO ME, I DIDN'T SEE IT COMING AT ALL." - Paul M., line manager at a large manufacturing firm that's gone private
IF YOU'VE BEEN THERE, YOU GET IT. IF YOU HAVEN'T, YOU DON'T. SHOULD BE MANDATORY READING FOR B-SCHOOL, SO YOU KNOW WHAT YOU ARE GET TING INTO." - Ellen M., retired exec, multinational financial firm
'THIS IS NOT SOMETHING YOU CAN CHART. THERE'S NO METRIC. IT JUST SEEPS ITS WAY INTO EVERY CORNER OF THE CORPORATION. AND THEN IT FLUSHES ITS WAY OUT THROUGH THE MARKET." - Mike T., Former Harvard economist
"TAKE THE MONEY AND RUN!" - Walter A., media content provider
"THIS IS EXACTLY HOW WE GOT TO WHERE WE ARE." - John P., exec at large manufacturing firm
IT'S THE JAMES JOYCE ULYSSES OF THE MIDDLE MANAGER. YOU DON'T KNOW WHAT THE SHOW IS, OR WHAT SCENE YOU'RE IN, OR WHAT THE RIGHT LINES ARE, OR WHAT'S SUPPOSED TO BE HAPPENING NEXT, OR WHAT IT ALL MEANS. YOU KNOW FOR A FACT THAT SOMETHING'S HAPPENING. THOUGH YOU DON'T KNOW WHAT IT IS, AND IT'S NOT ALWAYS FUNNY." - Chris R., SVP at a large financial institution
"THE BALLAD OF THE HIGH-PERFORMING BABY BOOMER. THANK GOD I RETIRED IN THE 1980S. THANK GOD I INVESTED IN ZERO COUPON TREASURIES AND DIVIDEND STOCKS. I WISH YOU ALL LUCK." -Retired CEO of a large corporation
"SIX SIGMA ON ACID." -Steve J., computer design engineer
Do you often walk away from new encounters thinking, “there goes another lost opportunity?” Landing new clients is one of the hardest tasks for any business. We can have products and services that make our competition look like amateurs, but if we don’t stand out, we’ll just blend into the background, and no one will notice us.
Build Your REP is designed to eliminate that frustration and show you how to grow your business using the three key steps to landing new clients: Recognition, Education, and Persuasion.
In Build Your REP, I provide step-by-step instructions with clear and simply worksheets, that will allow others to immediately recognize what you do, educate them so they fully understand, and persuade them that you have the answers to their problems.
About the author
As a life-long severe stutterer, communication has always been a challenge. With years of speech therapy, and my own personal study of communication methods, I became an accomplished business speaker and corporate trainer. I have taught thousands of people in the U.S. and over-seas, all the while sharpening my skills and discovering what works and what doesn’t. I’ve taken all of this information and created Build Your REP. I hope you enjoy it.