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Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide:
* Planning visual content
* Fast-paced journalistic writing
* Forceful page layout
* Eye-catching graphics
* Strong, clear typography
* Powerful photojournalism
* Cost-wise production
From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
* Planning visual content
* Fast-paced journalistic writing
* Forceful page layout
* Eye-catching graphics
* Strong, clear typography
* Powerful photojournalism
* Cost-wise production
From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
In this glorious collection of 250 full-color photos, One Day in Ireland celebrates the day in Ireland's history when a whole nation, inspired by th e wish to help one of the most worthwhile of all causes, the fight against cancer, set out to record the richness and variety of everyday life.
In 1951, eighteen-year-old Lee Bouvier and her twenty-two-year-old sister Jacqueline took their first trip to Europe together. Jackie had already spent a year in France living with a French family and attending the Sorbonne. Her many cards and letters had made her sister Lee want nothing more than to see Europe with Jackie. Having convinced their parents, the two young ladies set off to see the continent. As they traveled, they sketched and kept notes, creating an illustrated journal of their time abroad, which they presented to their parents as a thank you upon their return; that delightful chronicle is ONE SPECIAL SUMMER.
Join Jackie and Lee for a tantalizing glimpse of a lost world: crossing the Atlantic by ocean liner, visits with counts and ambassadors in Paris, art lessons in Venice, and white gloves in the afternoon. Smile at the social agonies all young women suffer in common--how to politely consume an oversized hors d'oeuvre, the horror of slipping undergarments, and the art of fending off unwanted romantic advances.
Join Jackie and Lee for a tantalizing glimpse of a lost world: crossing the Atlantic by ocean liner, visits with counts and ambassadors in Paris, art lessons in Venice, and white gloves in the afternoon. Smile at the social agonies all young women suffer in common--how to politely consume an oversized hors d'oeuvre, the horror of slipping undergarments, and the art of fending off unwanted romantic advances.
A lavish hardback containing Orson Welles' Portfolio, much of which has never been seen before. Orson Welles, famous as an accomplished actor, writer, producer and visionary director, had originally aspired to become a musician or artist. Having studied at the Art Institute of Chicago for one summer, he continued to draw and paint throughout his life. The majority of his artwork, including costume and set designs and caricatures, has been unavailable to the public. Until now.